Facebook Live Ad Breaks
One of the things Facebook and Twitter are working to address right how is how to draw more crowds to livestream videos. They’ve already been paying high-profile users to share livestream content; now they’re looking for other ways using monetization.
Another way that the platforms could (and will) enhance the quality of livestreaming is monetization, similar to how YouTube has helped their best creators turn their channels into multi-million dollar careers.
Facebook Live ad breaks have been tested with a small group over the past few months, but now Facebook is extending it to Personal Profiles and Pages with at least 2,000 followers and who’ve attracted at least 300 viewers (at one time) to a Facebook Live broadcast within the past month. This is limited to US users only for now.
If eligible, you will be able to insert an ad break into your livestream by pressing the dollar sign icon in the Live composer window. You must have been live for at least four minutes before inserting the ad, with additional breaks requiring a minimum of five minutes between each. The ad breaks can last up to 20 seconds.
For consumers, this might mean gone are the days when you could skip past ads on Facebook; but for marketers, this is an ideal goal to strive to. I mean, who doesn’t want to make money from growing their audience and sharing great content?!
As I shared in the video, however, focus on giving the good stuff – sharing high quality, relevant info to your tribe and the rest will follow.
Twitter Mute Expands Criteria
Twitter has taken a number of steps to go from showing every post chronologically to filtering out or collapsing posts they consider to be less relevant like the ongoing conversation with all replies. This was in an effort to help manage abuse complaints, but unlike Facebook who shows whatever they want, the Twitter posts are still in your feed, just not as visible.
Muting is another part of the abuse management process Twitter is driving out. Muting limits the visibility of certain types of Tweets and they have recently gotten even more strict.
Now, if you mute an account that you follow, you’ll still receive notifications if they reply to your Tweets or mention you in their own. This means you can follow someone but only see what they post about you.
However, if you mute an account that you don’t follow, you’ll no longer receive those notifications at all. If they’re involved in a conversation that @ mentions you, you’ll receive notifications from anyone else who mentions you, but not the person you’ve muted. Now of course, this will be true for anyone who’s muted YOU — they will no longer see your notifications at all if they’re not following you.
There is still some level of control on your part to see the posts you want and choose to see. For now, Twitter is still not like Facebook and muting or blocking are the only reasons you’d be left out of somebody’s notifications.
If you want to know about how to mute someone, this AdWeek article is a good read:
Instagram Multiple Pictures and Videos
Another great trend that might generate social content ideas from Instagram. Starting February 22, 2017, you can now share multiple photos and videos in one post on Instagram. So if you have a day-conference, you could create a “story-style” post by including multiple pics from different parts of the day all in one post. That’s genius!
According to Instagram, with this update, “you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all.”
Beware! Cloudflare has had a recent data leak from around September 2016 through February 2017. If you have been using Cloudflare with your website, visit the Wordfence blog to read more about solutions to protect your information and change your passwords.
I’m really sick of data breaches – aren’t you? But it’s important not to ignore them. You have to be aware so you know your options when these things happen. Learn more at Wordfence.
Social Content Ideas
Snack Size Marketing shares resources and tips to help entrepreneurs leverage bite-size social content ideas for your social media marketing success.